Freelance Shopify landing page developer and direct-response copywriter for DTC brands. Landing pages, PDPs, and checkout funnels built with CRO and A/B testing in mind — plus Checkout Champ and Funnelish when a funnel needs them.
A landing page isn't the finish line — it's one step in a system: copy, offer, checkout, and what happens after. I build every stage with CRO and A/B testing in mind, so decisions are backed by data, not guesses. Here's the path a visitor travels, and where conversion really compounds.
High-converting landing pages and PDPs built natively on Shopify, or with GemPages, Replo, PageFly, and Shogun — fast, mobile-first, and matched 1:1 to your design.
Structured tests on layout, offer, and price — so decisions are backed by data, not guesses.
Post-purchase offers and order bumps that raise average order value without hurting conversion.
Custom HTML, CSS & JS for anything the page builder can't do — pixel-matched to your design.
Custom checkouts and full sales funnels on Checkout Champ and Funnelish, when the offer calls for it.
Recurring offers and toggles configured cleanly across PDP and checkout for predictable revenue.
A pixel-perfect page converts nothing if the copy doesn't sell. I write the copy for the funnels I build — advertorials, headlines, offer stacks, and upsell scripts — so the message and the build are never two separate jobs stitched together.
Story-driven advertorials and ad-to-page hooks built to carry cold traffic into the funnel without losing them at the first scroll.
Headlines, bullets, and product narrative written to sell the offer — not just describe the product.
How the offer, bonuses, and guarantee are framed and ordered — often the real difference between a page that converts and one that doesn't.
Post-purchase copy written to raise AOV without feeling like a second, unwanted ask.
Multiple headline and CTA variants written for testing — not just one "best guess" version shipped and left alone.
Copy written to match your brand's existing tone, so the funnel reads as one voice — not a build and a copywriter's work stitched together.
Every landing page, offer, and price point can be tested — but only if the tracking underneath it is accurate. I set up analytics and attribution properly, then use that data to run structured A/B tests instead of one-off redesigns.
Hypothesis-driven tests on layout, copy, offer, and price (Intelligems and native tools) — so changes are backed by data, not gut feel.
Google Analytics and Meta Pixel set up across multi-step funnels — accurate events on checkout, upsells, and order bumps, no duplicated or missing purchases.
UTM parameters carried cleanly from ad to landing to checkout, so you know exactly which campaign actually produced the order.
Structure, copy, and offer placement refined against real user behavior — mobile-first, fast-loading, and built to be tested, not just shipped.
Orders, inventory, and subscriptions synced accurately between Shopify and Checkout Champ/Funnelish, so the data behind every test can be trusted.
Webhooks into email/CRM flows on purchase, upsell accept, and decline — so retention decisions run on the same data as your funnel tests.
I build primarily on Shopify, Checkout Champ, and Funnelish — but funnels don't always live on one platform. Here's the fuller stack I work across, from core builds to page builders I bring in when a project calls for them.
Open for freelance projects and collaborations. Send the page you want built or fixed, and I'll tell you exactly how I'd approach it.